Introduction

AURUM COMFORT LTD ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us, or place orders by phone. By engaging with us, you agree to the terms outlined in this policy.

1. Information We Collect

We may collect the following types of personal information from you:

• Contact details such as name, address, telephone number, and email address
• Order details including items purchased and payment preferences
• Correspondence details when you contact us by phone, email, or through our website
• Website usage data such as IP address, browser type, and interaction patterns (via cookies)

2. How We Use Your Information

• To process and fulfill your orders placed by phone
• To communicate with you regarding your inquiries, orders, or services
• To improve our website, services, and customer experience
• To comply with legal obligations and prevent fraud

3. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information with trusted third parties in the following circumstances:

• With service providers (e.g., delivery partners, payment processors) strictly to fulfill your order
• With legal authorities if required by law or to protect our rights
• In the event of a business transfer or merger

4. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including satisfying legal, accounting, or reporting requirements.

5. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data where applicable
• Object to processing or request restriction of processing
• Request transfer of your data to another service provider

6. Security of Your Information

We implement appropriate technical and organisational measures to protect your personal data from unauthorized access, misuse, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure.

7. Cookies Policy

Our website uses cookies to enhance user experience, analyze site usage, and assist in marketing efforts. You may control or disable cookies via your browser settings. Please note that disabling cookies may affect certain functionalities.

8. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. The latest version will always be available on our website, with the effective date noted at the top.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or the handling of your personal information, please contact us:

• By post: 2 Aspen Close, Gomersal, Cleckheaton, BD19 4NY, England